Jenn (Jiyun) Yeo, graphic designer.
So… who am I?
I’m a visual designer focused on brand identity and art direction. I enjoy translating abstract ideas into clear, cohesive visual systems and shaping complete brand experiences across both digital and physical touchpoints. My experience spans web design, social media, digital marketing, and motion, as well as packaging, editorial design, and print. This broad range allows me to consider how a brand should look, feel, and communicate consistently across every medium. My approach is thoughtful, detail-driven, and grounded in the unique character of each project.
(Q1)
What drives me?
I’m driven by the moment when a brand begins to feel like a world of its own. My goal is to create work that is distinctive, emotionally resonant, and built to last—design that does more than simply look good, giving people something they can recognize, remember, and feel.
(Q2)
How do I work?
My process begins with research, observation, and the right questions. From there, I define the central idea, explore different visual directions, and develop a flexible system that can move naturally across print, digital, imagery, and space. I value experimentation, but I refine each decision carefully until every element feels intentional and connected.